- Branding
- Communication
- Collaterals
- Social Media
- Website Design
- Content Creation
With a history dating back to 1929, Dunlopillo has established itself as a leader in the industry, offering products that are designed to provide comfort, support, and a restful night’s sleep. Dunlopillo uses its proprietary latex technology to create products that are resilient, durable and hypoallergenic, making them suitable for a wide range of people.
The Brief
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Dunlopillo, a legendary brand, is determined to revitalize its image and maintain relevance in today’s fiercely competitive market. Rebelphase’s intent was transparent: to create an impactful product launch that differentiates Dunlopillo from its competitors and captivates a new generation of customers.
The Work
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Rebelphase has devised a comprehensive strategy featuring four impactful thematic visuals to express the cooling effect of the mattress. These visuals effectively showcased the unique features of the Coolsilk mattress and demonstrated the mechanics that guarantee an unparalleled and comfortable sleeping experience, enhanced by the cooling sensation. Going beyond visuals, the campaign was extended across various online and offline platforms, including social media, brochures, billboards, and more.
Results
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
On the official launching of the trade event for Coolsilk, Dunlopillo generated an impressive 1.8 million in sales. Through our dynamic and compelling tactical visuals, we were able to showcase the outstanding features and benefits of the Coolsilk mattress, with a particular focus on its remarkable cooling properties and exceptional support. As a result of our efforts, Dunlopillo has emerged as a frontrunner in the industry, known for providing high-quality and innovative bedding solutions.
Collaterals that leave a lasting impression and ignite imaginations
Strong thematic visuals have elevated brand presence and captivated audiences like never before.
Website with innovative mattress selection mechanism from the ground up, providing users with an unparalleled experience.
Website with innovative mattress selection mechanism from the ground up, providing users with an unparalleled experience.
75,000
Likes within 2 months
IN HOYA MALAYSIA’S FACEBOOK PAGE
3,000+
Participants
SOCIAL MEDIA TRAFFIC DROVE THROUGH GAMIFICATION
> 5%
of sales conversion
AFTER CAMPAIGN LAUNCH IN THE WHOLE PENINSULAR MALAYSIA
3x Sales
Increase in 2020
compared to 11.11 Lazada 2019
Fastest
Record Breaking Sales
Witin 5mins and 10mins
Top Traffic
Non-category Exclusive
For entire Lazada Malaysia
Rebelphase really understood our brand essence and Brand Assessment exercise, we are able to take it further to the next level. Their unique brand-to-business penetration strategy has made NeckPro’s online and offline go-to market very successful.
Amy Chong
Division Head, Hoya
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