Founded by Australian fitness trainer, Gavin Smith from Adelaide, SleepMatics was created with a goal in providing functional sleep with holistic health support to everyone around the world. After intensive understanding of the mattress industry, we’ve decided to kick start the branding activities of SleepMatics with something beyond BRANDING, which is Product Development.

The Brief

SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
When every mattress is made for sleep, a well-designed sleep system does not only make you feel rejuvenated, but increase your body’s energy level and improve daily performance after every sleep. Rebelphase deep-dived into the mattress industry and creates our own rebel phase to integrate SleepMatics through creating a revolutionary mattress collection that outstands themselves from the cluttered market.

The Work

SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Embracing the Australian spirit of Live Life to The Fullest, Cosmo Series – the functional mattress collection is created. We have three mattresses and two mattress toppers that carry different benefits more than sleep & comfort, which includes far-infrared body recovery technology, cooling technology, and lumbar-enforced formulation. The philosophy of “Every Sleep Is Scientifically Calculated” is born and set as a new direction for the brand.

Results

SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS

The new Cosmo Series successfully conquer the weaknesses of the saturated mattress market by breathing new concept to the industry. SleepMatics built its awareness in major marketplace and sales increased 2.5x in less than 2 years. 

SleepMatics developed and launched premium Latex Series with Rebelphase in 2022 to enhance brand equity after intensive research.
SleepMatics developed and launched premium Latex Series with Rebelphase in 2022 to enhance brand equity after intensive research.
Cosmo Series, functional mattress collection that embraced the Australian spirit while specially curated to fit the lifestyles, health concerns, weather, and needs of tropical countries.
Cosmo Series, functional mattress collection that embraced the Australian spirit while specially curated to fit the lifestyles, health concerns, weather, and needs of tropical countries.
Marketplace activation with full collaterals and promotion mechanism throughout the year.
Marketplace activation with full collaterals and promotion mechanism throughout the year.
Global website creation and adaptation to multiple countries with complete creative assets.
Global website creation and adaptation to multiple countries with complete creative assets.
Social media management from creative artwork, content creation, to boosting and ad management.
Social media management from creative artwork, content creation, to boosting and ad management.
Impactful packaging design for Premium Pillow Series, including creative content and photography.
Impactful packaging design for Premium Pillow Series, including creative content and photography.

>200

enquiries
on facebook in a day

2.5x

of sales
KPI

100%

of Cosmo series product
fully develop with Rebelphase

3x Sales

Increase in 2020
compared to 11.11 Lazada 2019

Fastest

Record Breaking Sales
Witin 5mins and 10mins

Top Traffic

Non-category Exclusive
For entire Lazada Malaysia
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Rebelphase really understood our brand essence and with the Brand Assessment exercise, we are able to take it further to the next level. Their unique brand-to-business penetration strategy has made NeckPro’s online and offline go-to market very successful.
Koo Ye Fei

Director, Sleepmatics

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