- Brand Creation
- Social Engagement
- Advertising
- Communication
- Content Creation
- Marketplace
- ID & RETAIL
Founded by a professional team of passionate individuals, who together have decades of experience and influence in the healthcare and massage equipment industry, ITSU innovate and combine the soon-to-be-extinct traditional Japanese Masseurs’ skills with the advanced modern technology.
The Brief
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Giving the mission to build a massage chair brand from ground zero, it is the Rebel’s challenge to brought to life a distinctive story that out-stand this new brand from the usual celebrity-oriented approach.The brand has to stomp into the offline retail market with a unique yet memorable approach fast-paced and gain market share in the shortest time possible.
The Work
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Inspired by the pioneer of massage technology – the Japanese, we infused the precision of advanced technology and the soul of traditional culture into the brand essence. ITSU is born as a Japanese inspired brand that embraced The Real Sensei Experience, offering the approach of master masseur with a touch of oriental culture that the market will look up to.
Result
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
From blank to birth, ITSU today is one of the preferred massage chair brands for Malaysians with more than 25 outlets nationwide. ITSU has also successfully venture into Hong Kong, Indonesia, and New Zealand.
The Thematic and Campaign is based on delivering The Real Sensei Experience, with the hope to inspire the pleasure of happiness and comfort through wellness.
The Thematic and Campaign is based on delivering The Real Sensei Experience, with the hope to inspire the pleasure of happiness and comfort through wellness.
Offline marketing collaterals are created from setting the Product Penetration Point to Artwork Execution.
Offline marketing collaterals are created from setting the Product Penetration Point to Artwork Execution.
Social Media Management to build brand awareness, exciting stories to maintain customer relationship, and promotion update to increase possibility of sales conversion.
Social Media Management to build brand awareness, exciting stories to maintain customer relationship, and promotion update to increase possibility of sales conversion.
We create immersive exciting ID space layout to bring out the experience that combine oriental traditional techniques with modern advanced technology to provide the unsurpassed experience of a full relaxation for the benefit and enjoyment of customers.
We conceptualised unique ID for roadshows and massage station to elevate the brand experience of healthy living.
No. 1
Brand In Lazada
For Home and Living
3,000+
Orders Received
In one Day in Lazada
10,000+
New Followers
In lazada within 2 months
3x Sales
Increase in 2020
compared to 11.11 Lazada 2019
Fastest
Record Breaking Sales
Witin 5mins and 10mins
Top Traffic
Non-category Exclusive
For entire Lazada Malaysia
Rebelphase really understood our brand essence and with the Brand Assessment exercise, we are able to take it further to the next level. Their unique brand-to-business penetration strategy has made NeckPro’s online and offline go-to market very successful.
Datuk Cheah Yew Kong
CEO, ITSU Malaysia
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