Dunlopillo, a legendary brand, is determined to revitalize its image and maintain relevance in today’s fiercely competitive market. Rebelphase’s intent was transparent: to create an impactful product launch that differentiates Dunlopillo from its competitors and captivates a new generation of customers.
Rebelphase has devised a comprehensive strategy featuring four impactful thematic visuals to express the cooling effect of the mattress. These visuals effectively showcased the unique features of the Coolsilk mattress and demonstrated the mechanics that guarantee an unparalleled and comfortable sleeping experience, enhanced by the cooling sensation. Going beyond visuals, the campaign was extended across various online and offline platforms, including social media, brochures, billboards, and more.
On the official launching of the trade event for Coolsilk, Dunlopillo generated an impressive 1.8 million in sales. Through our dynamic and compelling tactical visuals, we were able to showcase the outstanding features and benefits of the Coolsilk mattress, with a particular focus on its remarkable cooling properties and exceptional support. As a result of our efforts, Dunlopillo has emerged as a frontrunner in the industry, known for providing high-quality and innovative bedding solutions.
Division Head, Hoya
REBELPHASE SDN. BHD.
A-G-20, The Tube, Jalan PJU 1/40, Dataran Prima, 47301 Petaling Jaya, Selangor, Malaysia
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