OzPro is a premium pet brand that emphasizes the quality of their products with a mic-drop release speciality in freeze-dried raw meat and ambitious plans to extend their product range. We worked on OzPro right from its inception, developing everything from the brand identity, product design, packaging, website, marketplace strategy, social media, and beyond.

The Brief

SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
In the pet food industry, regulations are not as strict as human food to protect the fur-babies from harmful ingredients. Client approached Rebelphase with the craziest dream ever – to be the best in every pet food category. Our key challenge was to build the brand from ground zero with a perfect clear-cut direction that appealed to the premium pet food market and prepare for product extension possibilities.

The Work

SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Rebelphase conceptualised to define OzPro’s master direction as a quality connoisseur, where Every Ounce Is Professionally Made. We created the brand experience that communicated the product promise to build awareness and brand trust through professionally-done artwork, content that shows expertise, and march-in to the marketplace that creates an impact. The launch was supported by mainly social media and pet group advocates with consistent message crossed platforms.

Results

SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS

Even with direct competition from pet food giants, OzPro is now well-known for its uncompromising quality and fun product concept that benefits both parents and pets.

Ounce + Professional = OzPro, where "Every Ounce is Professionally Made" is where we derived the meaning of the Brand namesake. Everything from the brand name, logo creation, colour palette, brand values and tagline are meticulously crafted to illuminate its brand spirit and character.
Ounce + Professional = OzPro, where "Every Ounce is Professionally Made" is where we derived the meaning of the Brand namesake. Everything from the brand name, logo creation, colour palette, brand values and tagline are meticulously crafted to illuminate its brand spirit and character.
The product packaging design is infused with the touch of premium brand excellence enabling the brand to compete, engage, communicate, and deliver a memorable out-of-the-box experience for the customers.
A complete & balanced diet for kittens and cats of all life stages, OzPro Kibbles for Cats are scientifically formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for growth.
A complete & balanced diet for kittens and cats of all life stages, OzPro Kibbles for Cats are scientifically formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for growth.
Paw licking good, Licka Licka! Cat Treats with Tuna or Chicken flavour is created for a more complete food and bonding experience between the cats and parents.
We strived to build the best crystal cat litter that offers a carefree user experience for parents. Therefore, the idea of “Cleaner for Cats, Cleaner for You” lifestyle is born.
Leveraging on various social platforms, strengthen with digital marketing strategies proves great success. It brought tangible results, not just in sales but also develop strong contact points between the brand and its customers and improve customer experience.
Leveraging on various social media platforms, strengthen with digital marketing strategies proves great success. It brought tangible results, not just in sales but also develop strong contact points between the brand and its customers and improve customer experience through consistent brand equity management.
Impact visual to capture one’s imagination is essential to create memorable & positive brand impression.
Impact visual to capture one’s imagination is essential to create memorable & positive brand impression.
Impact visual to capture one’s imagination is essential to create memorable & positive brand impression.

Top 1

on Lazada
WITHIN 3 MONTHS after brand launch

1 Month

preparation
for RawFeast from creation to launch

1 Million

reach
on Facebook

98%

Positive Seller Ratings
In Lazada

Fastest

Presence Expansion
to Multiple Platforms

Huge Traffic

increase on website
since ecommerce activation
Play Video
Awesome experience working with the team at Rebelphase! They are always very responsive and continuously gives us suggestions to improve our online presence in the Pet Food industry. A great help as they help build the E-Commerce platform and managed our Social, SEO and SEM really well. Definitely will recommend them!
Kelvin Ong

Operations, OzproPets Malaysia

More Projects