As a F&B manufacturer for 2 decades, client earns a powerful profile in the industry. However, the retail brand game has a different manual. Rebelphase were given a task to unblock the bottleneck of Nutrigold’s instant beverages range that were strongly challenged by the big players from the same category. It is important to stay neutral yet have faith in the products to accurately identify the root causes of the congestion, then fix it.
After understanding the market and client’s product, we found out that the instant chocolate beverages of Nutrigold has a more outstanding potential compared to instant coffee, which is the long term hero. Rebels took a bold Marvel approach by creating solo blockbuster with Nutrigold instant chocolate series. Online & offline collaterals, social media campaign, and marketplace campaign is curated to achieve the goal of earning presence and market share in the chocolate drink category.
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