- Social Engagement
- Advertising
- Communication
- Website Design
- Content Creation
Under the umbrella of Gold Leaf Sdn Bhd, Nutrigold is a F&B brand specialised in instant beverages since 2016. Nutrigold is available in all major retail stores such as Lotus, Giant, AEON, Mydin, Village Grocer, Jaya Grocer, other regional chain stores, and online platforms such as Lazada & Shopee. For Malaysian by Malaysian, Nutrigold is a proud Malaysian brand with multiple awards.
The Brief
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
As a F&B manufacturer for 2 decades, client earns a powerful profile in the industry. However, the retail brand game has a different manual. Rebelphase were given a task to unblock the bottleneck of Nutrigold’s instant beverages range that were strongly challenged by the big players from the same category. It is important to stay neutral yet have faith in the products to accurately identify the root causes of the congestion, then fix it.
The Work
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
After understanding the market and client’s product, we found out that the instant chocolate beverages of Nutrigold has a more outstanding potential compared to instant coffee, which is the long term hero. Rebels took a bold Marvel approach by creating solo blockbuster with Nutrigold instant chocolate series. Online & offline collaterals, social media campaign, and marketplace campaign is curated to achieve the goal of earning presence and market share in the chocolate drink category.
Results
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Total revamp on visual presentation to instantly elevate the brand image and presence.
Total revamp on visual presentation to instantly elevate the brand image and presence.
Social media visual & content with single message approach for memorable impression.
Social media visual & content with single message approach for memorable impression.
Beyond digital, out of home media is used for maximum effect and stronger momentum.
Beyond digital, out of home media is used for maximum effect and stronger momentum.
Single-day
Record Breaker
On Lazada 11.11
1,000+
Orders Received
WITH 11K+ PRODUCTS SOLD ON 11.11
10,000+
New Followers
In lazada within 6 months
40x Sales
Increase in Lazada 11.11
COMPARED TO PREVIOUS MONTHS
6 Months
Miracle
on lazada 11.11
Top 20
For groceries
For entire Lazada Malaysia
With Nutrigold making its presence felt throughout Malaysia, we need an agency that has proper grasp of the company’s primary audience to connect with them and promote the business’s best interests. With in-depth knowledge of the client’s audience, Rebelphase understands well the core audience of its customer and provide great targeted effective communication.
Mr. Cheng Joo Kim
CEO
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