Rebelphase created a Facebook and Instagram page dedicated to Malaysians with localise contents for targeted results. Campaign with the theme concept of “Sweetness Brings Us Together” is promoted to new customers of Equal. Social media gamification is blasted for viral effect, quality KOLs are hired for mass awareness photo posts, while illustrated artwork with unique aesthetic is introduced in order to make Equal’s posts standout from the cluttered feed in the shortest time. Last but most importantly, a website for Equal is developed for holistic approach and potential future planning.
1 month after the campaign is launched, Equal is made known to the market with a face-lift. New potential consumers starts to recognise Equal as a unique product, which is a convenient and healthy alternative to sugar, without the old thought of it being a product for people with health or diet issues.
Division Head, Carest Bedding
REBELPHASE SDN. BHD.
A-G-20, The Tube, Jalan PJU 1/40, Dataran Prima, 47301 Petaling Jaya, Selangor, Malaysia
SOME OF OUR INTERESTING BRANDS THAT WE WORK WITH
OUR PROFESSIONAL SERVICES
Branding, Product Creation and Packaging
Strategy, Communication and Marketing
Social, Web, Content and Marketplace
Tech Engagement, E-Commerce and Analytics
ID and Retail, Videography And Gamification