Rebelphase has extensive knowledge and experience when it comes to the mattress industry. Young generation with high spending power is attracted to the brand offer and unique specs of a mattress brand, instead of the heritage elements that Hilker was using. Emphasising on German’s technology advancement, the brand concept of “The Meister of Sleep Engineering” is introduced. Concept of “Sleep Engineered to Lead German’s Innovation since 1888” is also adapted into the thematic & tactical artwork as a highlight showcase in this project.
In order to ensure that Hilker’s global website reflects its unique identity, communication, and values, a website is built from scratch. Rebelphase take an integrated approach to develop a comprehensive strategy for the website, encompassing elements such as UI/UX, design, and content. Customised brand materials, including 3D videos and 3D images are also developed to establish a strong and consistent brand presence across all touchpoints.
This holistic approach enhanced and strengthen Hilker Global’s brand image. All marketing materials such as thematic & tactical artwork, website, videos, images, and 3D materials are used by Hilker’s principal and distributors internationally.
REBELPHASE SDN. BHD.
A-G-20, The Tube, Jalan PJU 1/40, Dataran Prima, 47301 Petaling Jaya, Selangor, Malaysia
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