- Social Engagement
- Advertising
- Communication
- Website Design
- Content Creation
Equal is a brand of sweeteners that offers a range of zero-calorie sugar substitutes, made of aspartame or stevia. Equal’s products are marketed to individuals who are looking to reduce their sugar intake, such as diabetic patient or those following a low-carb or low-calorie diet. Overall, Equal is a brand that provides a convenient and low-calorie alternative to traditional sugar.
The Brief
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
The Work
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Rebelphase created a Facebook and Instagram page dedicated to Malaysians with localise contents for targeted results. Campaign with the theme concept of “Sweetness Brings Us Together” is promoted to new customers of Equal. Social media gamification is blasted for viral effect, quality KOLs are hired for mass awareness photo posts, while illustrated artwork with unique aesthetic is introduced in order to make Equal’s posts standout from the cluttered feed in the shortest time. Last but most importantly, a website for Equal is developed for holistic approach and potential future planning.
Results
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
1 month after the campaign is launched, Equal is made known to the market with a face-lift. New potential consumers starts to recognise Equal as a unique product, which is a convenient and healthy alternative to sugar, without the old thought of it being a product for people with health or diet issues.
Illustrated artwork with unique aesthetic for creative approach.
Social media contest as gamification for organic reach and viral effect in the shortest time.
Complete series of dedicated illustrated artwork as social media post, all created with brand consistency in mind.
Complete series of dedicated illustrated artwork as social media post, all created with brand consistency in mind.
2.1k
Fans in 1 Month
Breakthrough Target KPI of 1k Fans
272k
Impression in 1 Month
Breakthrough Target KPI of 150k Impression
10,000+
New Followers
In lazada within 2 months
3x Sales
Increase in 2020
compared to 11.11 Lazada 2019
Fastest
Record Breaking Sales
Witin 5mins and 10mins
Top Traffic
Non-category Exclusive
For entire Lazada Malaysia
Rebelphase really understood our brand essence and with the Brand Assessment exercise, we are able to take it further to the next level. Their unique brand-to-business penetration strategy has made NeckPro’s online and offline go-to market very successful.
Founder Koo
Division Head, Carest Bedding
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