- Social Engagement
- Advertising
- Communication
- Website Design
- Content Creation
For 75 years, Hoya Vision’s revolutionary optical and healthcare solutions have been pushing technological boundaries for customers around the world. From the latest lens designs and thinnest, most durable materials to award-winning anti-reflective coatings and advanced vision examination technologies, Hoya Vision invests heavily in research and development. The result is a world-renowned range of products providing total eye care.
(Reference: https://www.hoyavision.com/my/about-us/)
The Brief
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
HOYA Malaysia approached Rebelphase with the simple intention to design a demo tool for a coating product. After deep diving into HOYA’s strength and the optical industry, Rebels found
that the market is over-flooded with common “model beauty approach” that does not present the product essence. Therefore, we proposed a new direction that brings out the best of the product, focusing on functions and USP.
The Work
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
The new thematic and tactical visual crafted received immediate positive feedback from HOYA and the distributors. Rebelphase continued to work with HOYA on campaigns, website development, gamification, offline demo tools and other marketing collaterals crossed online to offline platforms, extending from B2C to B2B.
Results
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Following the right penetration point and direction, demo tools, POSM, and collaterals created by
Rebelphase are widely used by HOYA and effectively assisted distributors to sell convincingly to the end consumers. Awareness campaign with gamification created by Rebelphase helped HOYA Malaysia’s Facebook page hits more than 50,000 Likes in 2 months. In a nutshell, HOYA achieved both brand consistency, awareness, reputation, and sales.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod dolor sit amet dolor sit amet
Thematic & Tactical visuals are created for integrated marketing consistency
Gamification site to improve awareness and to present product information in a memorable yet engaging approach.
Demo and Point of Sales Materials for offline retail distributors
Contest mechanism proposal and collaterals creation for complete image and experience
Contest mechanism proposal and collaterals creation for complete image and experience
Leisure gamification for sustainable engagement to keep the momentum
B2B brochure and B2C Trade Presenter that are consistent with international brand image
B2B brochure and B2C Trade Presenter that are consistent with international brand image
Professional content plotting and organised visual orientation for friendly reading experience
Professional content plotting and organised visual orientation for friendly reading experience
75,000
Likes within 2 months
IN HOYA MALAYSIA’S FACEBOOK PAGE
3,000+
Participants
SOCIAL MEDIA TRAFFIC DROVE THROUGH GAMIFICATION
> 5%
of sales conversion
AFTER CAMPAIGN LAUNCH IN THE WHOLE PENINSULAR MALAYSIA
3x Sales
Increase in 2020
compared to 11.11 Lazada 2019
Fastest
Record Breaking Sales
Witin 5mins and 10mins
Top Traffic
Non-category Exclusive
For entire Lazada Malaysia
Rebelphase really understood our brand essence and Brand Assessment exercise, we are able to take it further to the next level. Their unique brand-to-business penetration strategy has made NeckPro’s online and offline go-to market very successful.
Amy Chong
Division Head, Hoya
More Projects
