- Social Engagement
- Advertising
- Communication
- Website Design
- Content Creation
NeckPro is a community brand and a proud Malaysian mattress, coil, and foam manufacturer par excellence since 1973. NeckPro is widely loved for its innovative sleep technology, such as Extreme Cool 6X specially catered to tropical climate. Over the years, NeckPro successfully wins customers’ hearts by providing comfort & value, offering premium quality sleep solutions at factory-direct price.
The Brief
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
The mattress market is a red ocean, while all these years NeckPro is only known for its highly affordable price in the online market. Client approach Rebelphase after realising the trap of overpromoting a brand through sales promotion. Therefore, we are given a task to foster NeckPro’s customer loyalty by stepping up branding efforts, giving customers a strong impression of the brand characteristics rather than the promotions.
The Work
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Rebel’s journey with NeckPro starts from social media management, marketplace support, and website development. When NeckPro has grown to be an online marketplace hero with sufficient customer data, a Brand Assessment and Workshop is conducted to understand NeckPro internal team’s untold expectation, ultimate goal, penetration point, customer behaviour and more. While everyone is shouting about support & comfort of a mattress, NeckPro has actually evolved to be a unique kind that brings a smile to customers at every touch point of its journey. In a nutshell, the master concept of “Sleep Happy” is introduced mainly through social media, followed by other brand collaterals.
Results
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
After a thorough brand journey, NeckPro is now a continuous sales champion in Lazada’s home & living category, and the national top traffic contributor. Customers recognised NeckPro as a brand
that offers quality products in factory-direct price rather than a “cheap mattress”. NeckPro is now moving from an online hero to offline retail market with ambitious long-term goal.
Successful branding starts from internal discovery for rational and emotional understanding of the brand or company.
Successful branding starts from internal discovery for rational and emotional understanding of the brand or company.
Purpose-driven functional website built based on consumers’ preferences & needs.
Purpose-driven functional website built based on consumers’ preferences & needs.
Same tone & manner across all internal & external collaterals for consistent brand image.
Same tone & manner across all internal & external collaterals for consistent brand image.
Connect and build relationships with customers and to create leads and urgency of call to action.
Connect and build relationships with customers and to create leads and urgency of call to action.
Out of home media to target mass market for online & offline coverage.
Out of home media to target mass market for online & offline coverage.
No. 1
Brand In Lazada
For Home and Living
3,000+
Orders Received
In one Day in Lazada
10,000+
New Followers
In lazada within 2 months
3x Sales
Increase in 2020
compared to 11.11 Lazada 2019
Fastest
Record Breaking Sales
Witin 5mins and 10mins
Top Traffic
Non-category Exclusive
For entire Lazada Malaysia
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Neckpro strive to build memorable, meaningful and value-driven relationship with our customers. Rebelphase strength enables us to create engaging and compelling end-to-end brand experiences that drive positive impact to the relationship.
Koo Ye Fei
Division Head, Carest Bedding
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