- BRAND ASSESSMENT
- BRAND GUIDE
- Content Creation
- VIDEO PRODUCTION
- SOCIAL ENGAGEMENT
- ADVERTISING
- Communication
- RETAIL POSM
SpringHealth is a community focused nutrition company committed to providing powerful products that make taking your daily health improvement supplements effortless and enjoyable. SpringHealth take pride in scientifically supported formulation and ingredients, all creative asset and content has to go through tier by tier strict regulation. Therefore, every step we take is extra mindful while crafting the strategy.
The Brief
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Rebelphase is given Happy PRO®, SpringHealth’s newly arrived probiotics to kick start the awareness campaign. Backing the strict evidence-based faith of SpringHealth, an uphill path is chosen to launch Happy PRO® – NO marketing gimmick. While Farah Ann Abdul Hadi – Malaysia’s Olympian Gymnast is pre-engaged as the ambassador of Happy PRO®.
The Work
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Make “Science & Wellness” interesting and engaging yet maintaining the essence of professionalism is crucial for SpringHealth to draw a clear line from the tsunami of “micro wellness brands” that are blooming since the pandemic. We did a thorough Brand Assessment for SpringHealth to identify spot-on penetration point, brand direction, current problem, ultimate goal and many more for an overall brand consolidation. Simultaneously, Happy PRO®’s campaign with the ambassador is launched with full blast, including a leading video commercial, thematic visual, social media management, POSM and other marketing collaterals.
Results
SOCIAL MEDIA SPIKED UP WITH MASSIVE FOLLOWERS WITHIN 6 MONTHS
Rebelphase successfully hit the target of social media reach 5 months earlier than our initial plan with proper boosting and targeting. While the campaign objective is awareness oriented, SpringHealth’s marketplace sales also spike a rise since the 3rd month after campaign launched. Following the brand guide curated by Rebelphase, SpringHealth’s creative visuals of all other products are upgraded with modern color combination, simplified content & message and consistency crossed platforms. The belief and determination of SpringHealth in product development is now applied to the company’s branding, making small changes for big difference.
Brand Guide with complex application to different media, tone & manner setting, design system and more is curated for brand consistency.
Brand Guide with complex application to different media, tone & manner setting, design system and more is curated for brand consistency.
Hybrid Thematic/Tactical Ad with brand ambassador is created for stronger presence across all platforms and media.
Hybrid Thematic/Tactical Ad with brand ambassador is created for stronger presence across all platforms and media.
Social Media post with vibrant visuals and simplified science/wellness knowledge content for better engagement and readability.
Social Media post with vibrant visuals and simplified science/wellness knowledge content for better engagement and readability.
E-commerce Product Details created with UI/UX in mind for stronger purchase manipulation.
E-commerce Product Details created with UI/UX in mind for stronger purchase manipulation.
4,624,432
Ads Reach
on facebook and instagram
4.3k
Followers
On shopee
114
reviews
on shopee
>1M
Ad play
on facebook
>2000
Visitors traffic
to shopee
18x
ROAS
11.11 shopee promo roi
Play Video
Rebelphase really understood our brand essence and Brand Assessment exercise, we are able to take it further to the next level. Their unique brand-to-business penetration strategy has made NeckPro’s online and offline go-to market very successful.
Amy Chong
CEO, Spring Pharma
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