Copywriter or content writer? That's the question.
Copywriter
Content Writer
This Is The Era of Hybrid Writers
The Internet and popularity of social media gives different definition to writers. Lines between the roles of copywriters and content creators are blurring because now they share the same end result, which is to create valuable, relevant, and consistent content to attract target audience with a strategic marketing approach.
Persuasive commercial writing is now a skillset more than a defined role. Combining the magnetic & tactical nature of copywriting and the rewarding & inspiring communication of content creator, the words will heighten brand awareness, increase engagement & traffic, while also boosting credibility and customer trust.
Stay ahead by adopting a hybrid approach, combining the skills of copywriting and content marketing to reach your goals successfully.
- Be genuine
- Do your homework
- Dig deep, deeper
- Understand your client
- Target the right people
- Communicate with empathy
- Produce enjoyable content
- Believe in the power of words
