Copywriter or content writer? That's the question.


Content Writer

This Is The Era of Hybrid Writers

The Internet and popularity of social media gives different definition to writers. Lines between the roles of copywriters and content creators are blurring because now they share the same end result, which is to create valuable, relevant, and consistent content to attract target audience with a strategic marketing approach.

Persuasive commercial writing is now a skillset more than a defined role. Combining the magnetic & tactical nature of copywriting and the rewarding & inspiring communication of content creator, the words will heighten brand awareness, increase engagement & traffic, while also boosting credibility and customer trust.

Stay ahead by adopting a hybrid approach, combining the skills of copywriting and content marketing to reach your goals successfully.

Share this post

Related Posts

Courage to Pursue What You Interested In

I’ve always believed that experiences could shape one’s personality, and affect one’s life. I am a good example of this scenario. When I was young, I was a mischievous girl, who liked playing games, doing sports, and enjoyed the brisk of the outdoors.

Cultural differences between China and Malaysia

I was fortunate enough to study in China, but I’ve accidentally contracted Covid. It took two years to complete my studies, but three months in, I couldn’t go back after spring break. Although I only stayed in China for a short time, for just three months, I could still feel the cultural difference between Malaysia and China.

Brand Assessment – Reveal “INSIDE OUT” The Secret to Quantify Brand Value

Brand Assessment provides an opportunity to evaluate the strength of your brand, to underscore the value of your brand with customers, and to reposition the brand to the right path. Take a step back to get a more holistic view of your brand performance and gain more insights that contributes to the improvement of strategies that can quantify the brand value.


We bring businesses to brands, consumers to advocates, concepts to results.