Brand Assessment provides an opportunity to evaluate the strength of your brand, to underscore the value of your brand with customers, and to reposition the brand to the right path. Take a step back to get a more holistic view of your brand performance and gain more insights that contributes to the improvement of strategies that can quantify the brand value.

You’ve probably know that it’s important to focus on your strengths and play to your strengths. The same goes for your brand. When it comes to USPs (unique selling points), you want to make sure you’re playing up what makes your brand unique—and most importantly, focus on a SINGLE penetration point that makes your brand exceptional.

When it comes to creating and managing a website, there are two main options: CMS or
hard-coding. Here is a comparison of the two options to help you make the right decision
for your website.